Cancer Research UK
Sound & Vision Brand Identity
Cancer Research approached us in 2019 to develop a look and feel for the Sound & Vision event at Abbey Road Studios, to be held in 2020. Sound & Vision celebrates the backlog of incredible music recorded at Abbey Road and how it has revolutionised the music industry and impacted millions of lives worldwide.
The 2020 event continues the celebration of the 50th anniversary of the Beatles album Abbey Road, as well as the Let It Be album – a significant milestone in the history of music. We developed a design that used a traditional 1960s typeface to create a logotype that has movement and personality, without being too clichéd.
Paired with a subtle perspective graphic of the famous Abbey Road crossing, referencing the studio as well as the Beatles, the logo becomes multi-dimensional. This produced a striped toolkit which is reminiscent of monotone psychedelic patterns, found in sixties fashion, design and referencing the musical artists of the era.