Public sector
We work with Councils, NHS Trusts and charities, and other publicly funded bodies to deliver creative work that balances clarity, accessibility and impact. Whether it’s shaping a new brand, building a website or creating materials for communities, we design with care and a deep understanding of public responsibility.
What we do
Our work is people-first, strategic and always tailored to the context, whether that’s civic engagement, health inequalities, service transformation or behaviour change.
We support public sector teams with everything from strategic thinking to final delivery, working within your frameworks, with your audiences and always to your deadlines.
Insight and strategy
We help public sector teams turn complexity into clarity, whether that’s aligning partners behind a shared brand, streamlining a complex brand family, mapping user journeys, or developing key messages for a campaign. Our strategic work lays the groundwork for creative that’s effective and trusted.
Brand identity
We create brand systems that feel confident, accessible and representative of the communities you serve. Designed to work across departments, partners and channels, our identities help bring consistency to complex organisations.
Graphic design
From staff resources and public-facing signage to reports and social assets, we design materials that are clear, accessible and easy to use, across both print and digital formats.
Campaigns and staff engagement
We deliver campaigns that raise awareness, support behaviour change and communicate essential messages. Whether it’s local engagement or a regional initiative, or addressing staff, we build campaigns that are sensitive to context and designed to be understood.
Illustration
Illustration helps break down complex information and make services feel more approachable. We create visuals that are inclusive, engaging and aligned to your brand especially valuable when photography isn’t appropriate or available.
Websites
We design and build websites that are accessible, user-first and fully compliant, whether you’re signposting services, publishing information, or hosting community engagement tools. Our sites are built with real users in mind, from staff to service users to stakeholders.
Video and animation
Motion content is a powerful way to inform and engage the public. We create video and animation that explain, guide or encourage behaviour change, from service explainer videos to internal staff training or campaign content.
Some of the public sector clients we partner with
Responsible design, built for the real world
If you’re rethinking your brand, launching a new service, or improving how you communicate with the people you serve, we’d love to support your team.
Our work in the public sector
From NHS brand launches to local council initiatives, we’ve created communications that work hard for public audiences and deliver real-world results.
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Frimley Health NHS Foundation Trust strategy and rebrand
Bringing clarity, connection and confidence to a trusted NHS identity – a rebrand for Frimley Health that unites services and strengthens public trust
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Camden Council Family Hubs brand identity
Putting families first: creating an accessible, welcoming brand for Camden’s Family Hubs to support parents, carers and children in their local community
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Royal Berkshire NHS Foundation Trust staff recruitment campaign
A bold recruitment campaign for a leading NHS Trust, combining care, culture and local pride to attract top talent from across the UK.
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North Central London Integrated Care Board and Integrated Care System rebrand
A twin-brand refresh for NHS North Central London, uniting clarity, warmth and accessibility across two distinct but connected healthcare identities.
