Charity and public sector brand strategy
We understand that every organisation is different and as such we don’t have a one size fits all approach to the way we work. At the start of every project we work closely with our clients to analyse the existing brand and motivations for undertaking new work in this area.
Strategy with purpose
A compelling brand story and strategy is a powerful tool, and so we work together with you to provide informed advice on evolving your existing identity or the benefits of starting from scratch. It is important for decisions to be made based on research, analysis and testing and so we join forces with our clients get under the skin of their requirements.
Clarity that connects
We help our clients build brand strategies that bring clarity and direction, defining what their charity stands for, who it’s for and how it connects. We work together to shape positioning, purpose and personality, making sure every element of the brand reflects core values and reaches the right audiences.
Built on solid ground
Our strategy work supports clients to make informed, confident decisions, whether they’re uniting multiple services, aligning internal teams or standing out in a crowded sector. We bring structure to the process, combining insight, consultation and collaboration to create strong, usable foundations.
Built to last… and grow
We also think long-term. By grounding strategy in audience insight and future goals, we help clients build brands that stay relevant and adaptable. It means they’re equipped to grow, engage new supporters and respond to change, without losing sight of what makes them unique.
We worked with Ave on a high profile campaign that had sudden changes in creative direction, huge numbers of deliverables and deadlines that were absolutely brutal. They managed to float above all of the turmoil with a smile on their faces and create a campaign that smashed all of our targets and was one of the most effective creatives we’ve had. I would work with them again in a heartbeat.”
Jacqueline Dragon
WWF, Brand and Design Specialist
The team at Ave were an absolute pleasure to work with. The team maintained a proactive and positive approach throughout the project, always responding promptly to requests and delivering all work on time to a high standard. If you’re looking for a creative team that’s easy to work with, reliable, flexible and great value for money, Ave is a fantastic choice.”
Campaign & Content Manager
MS International Federation
From the get go, Ave were great to work with. Despite the complicated brief, they understood exactly what we wanted and who we were trying to target. The concepts and subsequent designs were to a really high quality that everyone at Ageing Better was extremely pleased with. Their talent in bringing to life ideas, coupled with their commitment and dedication to the project made the experience of working with Ave a tremendous one.”
Digital Officer
Centre for Ageing Better
Some of the clients we partner with
Have a project you would like to discuss?
If you’re interested in finding out more about how we could work together, send us a message and we’ll get back to you.
Why work with Ave?
We’re experts in designing for charities and public sector orgs
Our vast experience means that we are perfectly equipped to work with you to deliver your projects. We understand the challenges that charities and not-for-profit organisations face in trying to communicate succinctly and engage the right people when you’ve got complex and diverse audiences.
Our values are at the core of everything we do
Our values are central to all that we do at Ave. As a team we are unified in our commitment to work with organisations that we really love and believe in, ensuring that we work in a way that is respectful and inclusive.
At our core, we believe in building relationships with our clients based on honesty and integrity. We celebrate the positive results that a collaborative approach creates and ensure that at all times we work with transparency, flexibility and accuracy.
Accessibility and inclusion by design is a core proposition
Inclusion by design means accessibility isn’t an add-on, it’s a principle we build into every project. From brand designs to UX research (and everything in between!), we design with diverse needs in mind from the start. Inclusive design isn’t just good practice, it’s essential to making meaningful, effective work that reaches and engages audiences.
Everything we do, we build with insight
We design with people, not just for them. Every project starts by listening: understanding audiences’ needs, motivations and challenges. Insight guides our creative decisions and ensures the work resonates. It’s how we test, learn and improve, making sure ideas are shaped by real users, not personal opinion.
As such, we know how to navigate complex stakeholder needs, public sector scrutiny, and emotionally sensitive topics.
We’re committed to investing in purpose
We reinvest a percentage of our profits to create positive impact, from subsidising work for underfunded clients to offering pro bono support, funding internships, staff training and volunteering time. It’s part of our commitment to ensuring profit drives purpose.
We also founded On Purpose in to support the people driving positive change. It’s a free resource hub for the charity/public sector and purpose-led organisations, sharing practical tools, guidance, training and inspiration.
Sounds good? Let’s talk…
Our experience in this area
Explore some of the projects we’ve delivered in this space, bringing strategy, creativity and impact to life.
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WWF Earth Hour campaign
A record-breaking campaign that turned personal promises into global action, building emotional connection and momentum for the planet.
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Campaign Against Living Miserably (CALM) summer campaign
Cutting through the noise: bold, human-centred design for CALM’s suicide prevention campaigns that speak directly to those who need it most
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Royal Berkshire NHS Foundation Trust staff recruitment campaign
A bold recruitment campaign for a leading NHS Trust, combining care, culture and local pride to attract top talent from across the UK.
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WWF Race to Save the World campaign
A bold and energetic campaign toolkit designed to connect with sports fundraisers – combining urgency, humour and WWF’s signature voice to inspire action for the…
