Branding and logo design
We create meaningful, practical brands for organisations doing important work. Whether it’s a full rebrand, a refresh or a brand-new initiative, we combine strategy with creativity to build identities that reflect your values and connect with the people who matter.
How we work
From naming and messaging to logos, toolkits and templates, we develop brands that look good and work hard.
Our brand work always starts with insight about your audience, your purpose and your goals. We collaborate closely with internal teams, boards and stakeholders to create brand systems people feel proud of, and that work in the real world.
We balance creativity with practical thinking, especially if we need to navigate rebrands in sensitive or complex environments.
What we do
We build brand systems rooted in accessibility principles that are as useful as they are visually engaging and designed to flex across print, digital, internal and external use.
Naming and verbal identity
We help you find the right name and the right words to support it. From naming and taglines to tone of voice and messaging frameworks, we give your brand a voice people recognise and trust.
Rebrands
We work with organisations to evolve their brand identity, whether it’s a complete transformation or a gentle refresh. Our rebrands are grounded in strategy, not just visuals.
Logo design
We create logos that are distinctive, adaptable and deeply connected to your story, supported by a wider visual identity system that ensures consistency.
Employer brand and internal comms
We develop sub-brands and creative tools that bring your values to life for your team, including internal brand messaging, engagement materials and culture campaigns.
Brand guidelines and hubs
We document your brand in a clear, practical way, covering visuals, tone of voice and usage, so everyone from internal teams to external partners can use it with confidence.
Sub-brands and brand architecture
We help you manage complexity, from services and programmes to partnerships and campaigns, with structured, coherent systems that feel part of a whole.
Brand messaging
We shape the key messages, elevator pitches and proof points that help you explain who you are and why you matter, clearly and consistently.
Let’s build a brand that works
Whether you’re evolving, rethinking or starting fresh, we’d love to help you create a brand that reflects who you are and where you’re going.
Brands built to last
We’ve created brand identities for charities, NHS Trusts, cultural institutions and membership organisations, always with a focus on clarity, flexibility and purpose.
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Frimley Health NHS Foundation Trust strategy and rebrand
Bringing clarity, connection and confidence to a trusted NHS identity – a rebrand for Frimley Health that unites services and strengthens public trust
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Surrey & Sussex Healthcare Charity rebrand
A local charity with a big heart: rebranding Surrey and Sussex Healthcare Charity to connect communities and champion NHS care
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The Leasehold Advisory Service rebrand
Future-proofing a trusted government-funded advice service with a bold new brand that brings clarity, credibility and digital confidence.
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Genomics England podcast visual identity
Designing for discovery: helping Genomics England explain the future of healthcare through bold, accessible digital storytelling
