The Science Council website

The challenge

Their website needed to work for a broad set of audiences, applicants, registrants, member bodies, employers, volunteers and partners, while clearly communicating the value and standards behind professional registration. The existing setup spanned two WordPress sites and multiple third-party tools alongside Salesforce, creating disjointed user journeys, content sprawl, and a heavy administrative burden.

The process

We began by aligning stakeholders around what “good” needed to look like: a digital presence with the authority expected of a professional standards body, but welcoming enough to support scientists and technicians at different career stages. We ran key advisory group workshops to test assumptions early, prioritise needs, and keep decision-making anchored in real user and organisational requirements, particularly around professional registration journeys, member and employer needs, content governance, and what must be easy to find on every visit.

From there, we mapped end-to-end journeys and rebuilt the architecture so the site could serve as a clear front door to the Science Council’s work, professional recognition, events,, policy and news, equity work, and employer engagement, without forcing users to “learn the organisation” to navigate it. Alongside the structure, we developed a modern design direction that balances professionalism and warmth: clean typography, strong hierarchy, accessible components, and a distinctive visual language using gradients, geometric shapes and rounded corners to feel contemporary, confident and human.