Queen’s Theatre Hornchurch
Rebrand and Website Redesign
We won a competitive pitch and were appointed the selected agency to deliver a full rebrand and website redesign for Queen’s Theatre Hornchurch. The organisation had recently appointed a new artistic director, and so the brand positioning needed to be developed to reflect the theatre’s new creative endeavours.
Working with a project steering group we devised full brand and digital strategies for the project, and rolled out the new brand identity across the core collateral and templates.
We looked to create a logo that could be animated and projected in the foyer, on the stage in the auditorium, and also to top/tail any YouTube content. We worked with speech bubbles to add personality to the brand and to express the idea of discourse and communication behind the organisation and between communities, as well as dialogue on the stage. We wanted the brand to be as unique as the content the organisation was delivering and so we created a bespoke font for the Theatre to own and use here-on in. The brand is working hard to capture the energy, dynamism and passion of the organisation.
The website build is complex, involving an e-commerce CRM integration in order to facilitate the sale of tickets, donations and membership subscriptions.
The Queen’s Theatre had recently appointed a new artistic director, and as a result the brand positioning needed to be developed to reflect the new creative endeavours. As part of the wider refresh under its new artistic director Douglas Rintoul, the visual rebrand positions the 60 year-old theatre as the local cultural flagship for outer Easter London and Essex – the “jewel in the crown” of its community – with a national profile.
The rebrand, including an umbrella brand and sub-brands, includes a new logo and a bespoke font both of which capture the energy, dynamism and passion of the organisation, as well as reflect its new creative endeavours and commercial offer. Speech bubbles add personality, and represents the theatre’s endeavours to create and deepen dialogues with its audiences.
The new website provides clearer navigation, improved functionality and a streamlined user experience along with rich interactive content that ensures it is accessible and engaging to all segments of its customer base; from customers, participants, industry partners to funding bodies. The website build is complex, involving e-commerce CRM integration in order to facilitate donations and the sale of tickets and membership subscriptions. The design is welcoming to new visitors, reflecting the warm welcome they would receive from staff in the theatre itself.