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Illustration of a diverse group of characters including a wheelchair user and people from different backgrounds, symbolising inclusion and belonging.

NHS Confederation values animation

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Bringing values to life: an engaging animation for NHS Confederation that connects staff to purpose, pride and what matters most.

Illustrated group of diverse characters with speech bubbles expressing positive sentiment about organisational values and culture.

The NHS Confederation approached us to create a kinetic typography-style animation for the internal launch of our organisational values. The animation was based on a workshop with real staff members, where they discussed the meaning of these values to them.

Illustrated clipboard with a hand checking off values including respectful, inclusive, bold, collaborative, and acts with integrity.
Looping animation with a calming light blue background, designed for visual continuity or transition in branded content.
Bold visual showing a character with a megaphone alongside the word ‘unapologetic’ and phrases about staff expectations and organisational identity.

By using actual voices from within the organisation, we developed an adaptive type that could be animated to reflect the emotion or action of the words being spoken. This significantly enhanced the narrative and maintained the fluidity and engagement as outlined in the original brief.

Animated graphic showing the word ‘supported’ with descending stems from each letter, visually reinforcing the idea of being held or supported.
Stylised illustration of an email interface with highlighted words like constructive, positive, organisation and behave, reinforcing values-based communication.

We complemented this approach with an illustration style that aligns with the brand’s aesthetic while also representing the diverse range of staff members who were involved.

Would you like to see results like these for your organisation?

If you’re interested in finding out more about how we could work together, send us a message and we’ll get back to you.

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