Magic Breakfast strategy and impact communications
A design partner helping Magic Breakfast tell the story of a fairer future for children and young people.
The challenge
Magic Breakfast works to ensure children and young people across the UK start the school day with the food and fuel they need to learn, grow and thrive. As the organisation continues to deepen its impact and look further ahead, it needs communications that can carry both urgency and optimism, making complex strategic thinking feel clear, engaging and human.
We work with Magic Breakfast as a trusted design partner, supporting the team across key organisational communications. Recent projects have included Nourishing Futures: our strategy for 2040 and their Annual Report, both of which needed to bring together strong storytelling, accessible information design and a sense of momentum.
The requirements
Across our work with Magic Breakfast, we’ve supported the team with:
- Strategic publication design
- Annual report design
- Bespoke illustration
- Infographics and data visualisation
- Visual storytelling systems
- Accessible print and digital layouts
- Creative concepts that extend the brand while keeping it recognisable
Each project needed to feel distinctive while still sitting clearly within the Magic Breakfast brand. The work also had to make strategic content easy to navigate, balancing big-picture ambition with practical clarity for funders, partners, schools and wider stakeholders.
Thank you so much for this incredibly collaborative and flexible approach, it is so refreshing. Really enjoying working with you on this!
Marketing Manager
Magic Breakfast
The solution
Our work with Magic Breakfast is focused on making complex organisational messages feel clear, engaging and purposeful. We use visual storytelling, bespoke illustration, infographics and carefully structured layouts to help bring strategy, impact and change to life in a way that feels accessible, human and true to the Magic Breakfast brand.
Across publications and key communications, we help the team create materials that balance ambition with clarity, and energy with reassurance. Whether supporting long-term strategy, reporting on impact or navigating periods of change, our role is to give Magic Breakfast’s messages the structure, warmth and momentum they need to connect with schools, partners, funders and wider audiences.
Would you like to see results like these for your organisation?
If you’re interested in finding out more about how we could work together, send us a message and we’ll get back to you.
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Daphne Jackson Trust rebrand
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Magic Breakfast strategy and impact communications
Creative support for a charity working to fuel learning, opportunity and brighter futures
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Food Bank Aid fundraising campaign
Raising over £1m in a 36 hour match-funding window
