07788 925 233 hello@avedesign.studio

Ave Design,
Unit 1.23, United House,
North Road, London
N7 9DP

07788 925 233

LFA 2020

London Football Awards

The Willow Foundation commissioned us to create a new premium logo for the London Football Awards, a key fundraising event for the charity. It was to be vibrant and energetic, and have no colour affiliation to any of the London football clubs involved.

London Football Awards 2020 event identity
London Football Awards 2020 event identity
London Football Awards 2020 event packages

We developed the logo with 13 lines in a pentagon to represent the 13 clubs within the London region, and a shape familiar to football – one of the patches from the iconic leather ball. In order to stand out and have the energy of the game, we picked a neon green – as seen on boots and laces, and familiar from advertising panels and staff clothing in stadiums – and added a light flare to emphasise the glamour and prestige of the evening.

Following on from the branding we were further commissioned to design and build the London Football Awards website. Due to the nature of it being an event website, it needed to have multiple ‘life-cycles’ For example, prior to the event it needed to enable users to cast their votes, buy tickets, and explore the nominees and past winners. However, after the event it needed to then show highlights videos and imagery, as well as start to act as a promotional tool for the following years’ sponsors.

To that end, the WordPress website we built was built using content modules rather than templates in order for us to be able to quickly amend and update the content.

London Football Awards 2020 event brochure
London Football Awards 2020 event
London Football Awards website

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whois: Andy White Freelance WordPress Developer London