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Looping animation featuring brand shapes and colours for the Council of Deans of Health. The animation showcases angular forms in deep blue, teal, and purple transitioning fluidly across a gradient background, reflecting the organisation’s contemporary and confident visual identity.

Council of Deans of Health brand identity and website

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The Council of Deans of Health represents the UK’s universities engaged in education and research for nursing, midwifery and allied health professions.

Three pull-up banners for the Council of Deans of Health, each featuring the tagline “The voice of UK healthcare educators and researchers” with different bold graphic designs and colour palettes, set against a gradient blue and purple background.

The challenge

The Council of Deans of Health felt their brand didn’t reflect the authority of their work, and their website was holding them back from delivering value to members. We were asked to create a brand and digital presence that captured their gravitas and served as a true knowledge hub

The process

We began with a brand strategy phase, working closely with the Council team to define how the organisation should look, feel and sound. Members wanted a brand that carried gravitas but still felt open and collaborative. From this, we designed a modern, confident identity system, balancing authority with accessibility, to give the Council a consistent, professional presence across all touchpoints.

Alongside the brand work, we mapped how members used the site day-to-day, from accessing resources to joining events. This informed the information architecture, taxonomy design and user journeys, ensuring members could quickly find and interact with the content most relevant to them.

The requirements

  • Develop a visual identity with authority and credibility
  • Build a website that integrates all online functions in one place
  • Create a comprehensive resource library with intelligent search and related content
  • Integrate events listings, webinar archives and news
  • Connect all content types through member group taxonomies for personalised experiences
Close-up of a healthcare worker wearing a blue glove holding the hand of a patient, framed within an angular geometric shape on a white and light blue background — part of the Council of Deans of Health visual identity.
Screenshot of the Council of Deans of Health website homepage, showing a nurse holding a clipboard alongside the strapline: “The voice of the UK’s strategic academic leaders in healthcare education and research.”
Close-up of the cover for the "Allied health professions academic educator workforce survey report – Executive Summary" by the Council of Deans of Health, featuring a clean, geometric design in white, blue, and navy tones with the organisation’s logo at the top.

The solution

We delivered a comprehensive new brand identity, from logo and colour palette to typography and templates, that gives the Council clarity and confidence in its communications. Paired with a custom-built website, the identity is brought to life in a central hub that unites everything the Council does.

The site includes a resource library with interlocking taxonomies, events listings, webinar archives and connected content across blogs, news and meetings. Every element is tied together through member group filters, enabling tailored access for each user. The result is a professional, authoritative brand and a powerful digital platform that positions the Council as the trusted voice for health education.

Two digital tablet mockups displaying a presentation by the Council of Deans of Health. The left screen shows the title slide, “The academic workforce in health faculties – Analysis of the Council’s academic staffing census,” on a purple and blue gradient background. The right screen lists “Main reasons for recruitment difficulties,” including NHS competition, a small recruitment pool, and skills mismatches.
Billboard-style advert in a street for the Council of Deans of Health, featuring a female scientist using a microscope with the headline: “Pandemic Powered Improvements.”
Front cover of a Council of Deans of Health report titled: “The student Leadership Programme meets the Council of Deans of Health.” The cover features colourful angular shapes and the Student Leadership Programme logo.

Would you like to see results like these for your organisation?

If you’re interested in finding out more about how we could work together, send us a message and we’ll get back to you.

Let’s talk about how we can help

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