Home » Work » Comic Book UK brand identity and website
Comic Book UK logo on a black background with diagonal panels featuring diverse comic art styles, from monochrome cartoons to fantasy and sports illustrations.

For Comic Book UK, we developed a cool and confident brand that is set to engage investors and‍ policymakers, while staying true to the creativity of the comic book world.

Digital slides outlining Comic Book UK’s mission and strategy, combining bold black layouts, vibrant comic artwork, and text on industry goals, policy needs, and representation.

The challenge

Comic Book UK emerged as a pioneering initiative aiming to unify the UK’s comic industry. The primary challenge was to craft a brand and website that would resonate with a diverse audience, ranging from policymakers and investors to creators and fans. The objective was to present the UK comic sector as a cohesive, credible, and investment-worthy industry, emphasising its potential as a significant contributor to the creative economy.​

The process

We developed a brand identity that balances professionalism with the vibrant spirit of comics. The design employs clean typography and a structured layout, complemented by subtle graphic elements that nod to comic artistry. For the website, we focused on intuitive navigation and responsive design, ensuring accessibility across devices. The content strategy was tailored to highlight the industry’s strengths, opportunities, and the collective vision of making the UK a global comics superpower.​

The requirements

  • Establish a professional and trustworthy brand identity
  • Design a user-friendly, informative website
  • Appeal to investors, policymakers, and industry stakeholders
  • Reflect the creativity and diversity of the UK comic industry
  • Facilitate engagement and promote industry initiatives​
Freestanding Comic Book UK promotional banner displaying the brand logo and mission alongside a grid of colourful comic character panels.
Comic Book UK printed postcard featuring the brand’s mission statement and bold visual identity, with comic artwork arranged in diamond-shaped panels.

The solution

The final deliverables present Comic Book UK as a credible and dynamic entity. The branding exudes confidence and approachability, while the website serves as an informative hub, engaging stakeholders and showcasing the industry’s vibrancy. Together, they position Comic Book UK as a central voice advocating for the growth and recognition of the UK’s comic sector.

Close-up collage of varied comic artwork in diamond panels, showcasing the breadth of UK comic illustration styles from gritty black and white to satirical and surreal colour pieces.
Screenshot of Comic Book UK’s website page on “Representation,” highlighting lobbying efforts for the comic industry with bold white-on-black text and comic visuals in angular frames.

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Andy White, Freelance WordPress Developer London