Cancer Research UK fundraising event identities

Branding and logos, Graphic design and illustration

Creating standout identities for Cancer Research UK’s flagship events.

Close-up of a dark blue event programme designed for Cancer Research UK’s Emeralds & Ivy Ball, featuring delicate gold line illustrations of fairground attractions and a leafy crest motif on the cover. The design captures a sense of celebration and fundraising purpose

The challenge

Cancer Research UK hosts a number of high-profile fundraising events each year, each with its own theme, audience and ambition. They needed visually compelling identities that would feel distinct, premium and immersive, while staying connected to their overarching brand.

The main challenges

Provide a complete creative overhaul of fundraising event brands
Deliver innovative design collateral across both digital and print touchpoints
Understand and resonate with their high-value audience
Manage delivery timelines and creative changes flexibly and efficiently
Present concepts that enhanced the event’s energy and legacy

The process

Working closely with the in-house teams, we explored bold, campaignable ideas that could carry across digital, print and physical environments. We mapped the full brand journey from invitation to event night, ensuring consistency and impact at every touchpoint.

The solution

Each event identity we created offered something visually distinctive while sitting comfortably within the Cancer Research UK brand. From elegant menus and stage graphics to VIP invites and social media assets, we brought each concept to life across the full event experience, helping boost engagement, elevate production values and support fundraising success.

Cancer Research UK have worked with Ave on several of our flagship fundraising gala balls. From start to finish the level of service was exceptional. They listened to our needs taking care to really understand the brand and our audience. They created some of the most innovative pieces of work we have ever presented to our guests and were able to refresh the look and feel of a 10 year event with such ease. It was a pleasure to work with them and Cancer Research UK can’t wait to work with them again.”
High Value Supporter Partnerships
Cancer Research UK

Would you like to see results like these for your organisation?

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