Architects Benevolent Society

We were approached by the Architects Benevolent Society (ABS), who had an ultimate goal of creating a website which better represented the human aspect of what they do and to portray its mission in a more clean and modern way.

It was apparent the charity’s brand look and feel was very limiting & outdated, highlighting the need for some new visual direction. During the website concepting stage we expanded on the charity colour palette and introduced new typefaces. This gave a more contemporary look and offered greater flexibility. An illustration style was also developed that conveyed its mission and the human-focussed nature of its work.