Architects Benevolent Society
Crafting a website for the Architects Benevolent Society that better aligned with their work, mission and people who they represent and support.
We were approached by the Architects Benevolent Society (ABS), who had an ultimate goal of creating a website which better represented the human aspect of what they do and to portray its mission in a more clean and modern way.
It was apparent the charity’s brand look and feel was very limiting & outdated, highlighting the need for some new visual direction. During the website concepting stage we expanded on the charity colour palette and introduced new typefaces. This gave a more contemporary look and offered greater flexibility. An illustration style was also developed that conveyed its mission and the human-focussed nature of its work.