NHS
We help NHS organisations communicate with greater clarity, confidence and consistency.
From organisation-wide brand transformation and stakeholder consultation to campaigns, websites, patient information and everyday design support, we combine strategic thinking with accessible creative delivery. The result is communication that works for patients, families, staff, partners and the wider public.
What we do
We support internal teams with everything from strategic thinking to final delivery, working within your frameworks, with your audiences and always to your deadlines.
Insight and strategy
We help NHS teams navigate brand complexity: consolidating Trust identities post-merger, aligning ICB communication frameworks, or developing the strategic brief that gets leadership into the same room.
Brand identity
We create NHS brand systems that feel confident and human, not corporate. Systems that can flex across clinical and community contexts, hold up digitally and in print, and make patients and staff feel that someone has thought carefully about them.
Graphic design
Patient information, staff communications, annual reports, wayfinding, public health campaigns. We design for clarity and for real environments, not just for screen.
Campaigns and staff engagement
From public health behaviour change to staff recruitment and internal culture campaigns, we create work that’s sensitive to context and grounded in audience insight.
Illustration
Particularly valuable in NHS contexts where photography raises consent and representation challenges. We create inclusive illustration that makes health information feel approachable.
Websites
Accessible, WCAG-compliant websites for NHS Trusts, NHS charities and health bodies. Designed for diverse audiences, built to NHS digital standards.
Video and animation
Explainer videos, training content, patient communications and campaign films. Motion content that informs and reassures rather than overwhelms.
Spaces
NHS buildings are among the most navigated and most emotionally charged environments in public life. We design wayfinding systems, signage, interior branding and large format graphics for health settings, where getting it wrong has real human consequences.
Some of the NHS clients we partner with
Responsible design, built for complex organisations
Working in the NHS means your communications carry real responsibility. So does choosing the right agency. We’ve spent years building the knowledge, the processes and the relationships that make us a safe pair of hands for NHS organisations of all sizes.
Our work in the NHS
From NHS brand launches to writing new strategies, we’ve created communications that work hard for public audiences and deliver real-world results.
We also work a lot with NHS Charities. Find out more about that here.
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West and North London ICB interior branding
Creating a clearer, more connected workplace for NHS West and North London ICB
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Sheffield Children’s NHS Foundation Trust identity refresh
Consulting with over 1,600 to develop a future facing, relevant brand identity
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The Florey Clinic sexual health campaign
Turning sexual health stigma into confidence, increasing visits by 14%
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Frimley Health NHS Foundation Trust strategy and rebrand
Unifing a complex, multi-site NHS Trust under a clear, confident identity
